
The tips cover the
following categories: Message, Media, Mechanics and More,
and are coded as follows:
S - for Scripting (message)
V - for Visual design (media)
D - for Delivery skills (mechanics)
L - for Logistics ("more" - such as technology, environment, etc.)
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Observing Body Language - (D)
Your hands are used to support your vocal expressions by creating emphasis,
showing distinction, demonstrating progression, etc.
To help visualize these concepts, an excerpt from a Charlie Rose interview of
Bill Gates is used to discuss three body language issues (Conversational-izing,
Virtual Space, and Timelines), which tend to challenge all of us, from time to
time, when we speak.
To watch the short video, click on the link below:
OBSERVING
BODY LANGUAGE
Let Conflict Enhance the Message - (S)
If you want your message to have the most impact on the greatest number of
people then you must match your message to what is most basic to your audience.
One way to achieve this is through the use of CONFLICT, because people have some
type of “conflict” in everyday life.
There are three “dramatic perspectives” or types of conflict --- global (man
against nature), local (man against man) or inner (man against himself). There
is only ONE type of conflict used in any given story.
If you identify the overall message or theme, you should dominate your stories
with the type of conflict that matches the theme or the objective behind the
message.
For example, a message targeting an “industry” practice is an example of global
conflict. A message focusing on abuse in the workplace can be inner conflict (to
the organization itself) or it can be shaped as local conflict between people
(superior/subordinate). An introduction of a new software program to increase
group efficiency is an example of an inner conflict, as each person identifies
with the need to self-improve by learning the new process.
Know the message and you will be able to build stories using the type of
conflict that matches the message.
The
Three Little Smiles - (D)
Once upon a time… a speaker claimed it was difficult to get an audience excited
about information simply because the content was so boring. Content is never
boring --- people are boring. A boring presenter delivers boring details. While
there are a number of ways to bring content to life, the most obvious method is
to smile. You can choose from any of the three kinds of smiles: outside, inside,
and in-depth.
The OUTSIDE SMILE is with your TEETH, and is “reactionary” to either your own
words or to the words of others, expressing happiness, indicating joy, and
obvious to everyone.
The INSIDE SMILE is with your HEART, revealing your personal stories and
heartfelt experiences that somehow relate to the given discussion, linking
emotion to content.
The IN-DEPTH SMILE is with your EYES, a window to your soul that engages people
in a willing belief of your own beliefs. Some call this credibility, others call
it charisma, you can just call it convincing.
Use the outside smile, and the boredom will disappear. Use both the outside and
inside smiles, the engagement level rises. Use all three and you will have the
audience "in the palm of your hand."
If you can use one or more of these smiles, periodically during your talk, you
will be more effective.
Make Better Connections in Online
Delivery - (D)
Using our research-based
assessment tools, which measure the effectiveness of presenters, there
appears to be a significant drop in quality when even highly rated “live”
speakers deliver online content, specifically webinars, where the venue is
limited to voice-over driven content.
Two reasons for this appear to be physical. The online presenter is likely
sitting when delivering the content and likely looking at the PC screen
(content) while speaking. Both of these actions are not typical of effective
speakers when engaging a live audience, where the presenter is usually standing
and making eye contact with people.
However, if a person is able to stand (or at least sit up straight) while
delivering online content, then the body is less restricted and the vocal tones
resonate with proper “swells” (highs and lows) to create “visual interest” in
the ear. In other words, there is more energy in the voice.
If a person places photographs of people (loved ones, friends, colleagues, etc.)
in the work area while delivering the online session, a momentary glance to a
familiar face creates an “inside smile” and the voice expresses a kind of joy
that mimics the eye contact of a live audience (to some degree). Telemarketers
often surround themselves with photos of familiar people to mask the initial
discomfort that sometimes arises from talking with strangers.
So, to be more effective when delivering online content, consider elongating the
upper body (standing is better) and having pictures of familiar people to glance
at periodically as you speak..
Depth-Charge Your Talk - (D)
The DEPTH of your space is the most critical element to consider when
positioning yourself in front of an audience. The only dimension that adds value
is depth. Height and width are accepted instantly, but depth perception requires
concentration and therefore creates an enduring effect.
For example, you can watch a movie on a big screen (cinema) or on a small screen
(TV) and you can adjust to the height and width of that venue immediately. The
issue that matters most is the depth of the action --- that is, what's happening
ON the screen.
Since depth has visual value, then you can use the dimension of depth to create
impact. A move TOWARDS the audience signifies something different from a move
AWAY. Likewise, any move from side to side in front of people will have little
effect. This is why crossing from one side of the room to the other is hard to
justify, especially if the audience has no clue as to why the cross was made.
But depth is an automatic perception for everyone. So, once you select the area
of the space to present within, use the depth of that space to add value to your
words by moving towards or away from the audience.
Red-Green Deficiency - (V)
Certain color combinations may pose a problem for some people, particularly men.
Some studies show that nearly 15% of men have a red/green deficiency. Other
research suggests that close to 22% of men have some form of this deficiency.
Women do not suffer from this problem (in any significant numbers), but they
should be aware of this fact when selecting colors for visuals, especially
because women see the brilliance of all colors.
If you happen to have this deficiency, certain “rods and cones” in your eyes may
be missing, thus making it difficult for you to pick up the red or green colors
of the spectrum. For example, you might see purple more as blue, because you
can’t see as much of the red portion of purple. You may see brown more as a
green because you can’t see all the red parts that mix with green to make brown.
The deficiency is not as noticeable with large areas of color as it is with
small areas.
For example, suppose a line chart has three lines with one line beige, one line
tan, and one line orange. It’s possible that someone with a red/green deficiency
will not be able to tell the difference between the three lines. The result will
be confusion and a loss of attention.
Try to avoid red-green color combinations, especially in small areas.
Watch Those Typos - (V)
Having a typographical error, or typo, on a slide is not only embarrassing but
distracting as well. Although some audiences may tolerate minor speaking
blunders, very few, if any, will forgive spelling errors. Yes, we all make
mistakes, but first impressions of printed errors leave many viewers unhappy.
Typos make you appear unprepared and uncaring to the audience. People may
perceive you as not having full knowledge of your subject, and the typos may
cause viewers to lose their focus. In fact, the audience may even start
“looking” for more typos instead of paying attention to you.
Obviously, the best way to avoid typos is to proofread your slides. Don’t depend
solely on a software “spell checker” since its “dictionary” may be limited. A
good way to proofread is to read your text backwards, one word at a time.
For example, in the paragraph above, start by reading the last word of the
paragraph, and, working your way backwards, reading each word until you get to
the first word of the paragraph. By focusing on each word, one at a time, you’re
more likely to spot an error, because the phrases will not make any sense when
read in reverse.
(See
visual examples)
However sometimes, no matter how many typos there are in the text, you can still
understand the message.
See if you can read the text below.
THE PHMONENEAL PWEOR OF THE HMUAN MNID
Aoccdrnig to rsceearh at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr
the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat
ltteer be in the rghit pclae.
The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs
is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the entrie
wrod as a wlohe.
I cdnuolt blveiee taht I cluod atlcualy uesdnatnrd waht I was rdeanig!
Amzanig ins’t it??
Earth-to-Sky Theory - (V)
When you have related elements in the foreground of a chart, arrange them in a
darker-to-lighter pattern from the bottom of the chart, upward. This
"Earth-to-Sky" pattern is the way we view color naturally; that is, from the
earth to the sky. The earth is darker than the trees, which are darker than the
sky, which is darker than the clouds. So, when you have related foreground
elements that may use different colors, you should choose an order of those
colors from darker to lighter. Keep in mind that the elements must be related to
one another, as in a group.
For example, in a segmented vertical bar chart you can use the darker-to-lighter
Earth-to-Sky pattern for the segments within each bar. If there were three
segments per bar, then the bottom segment would be darkest, the middle segment a
bit lighter and the top segment the lightest. If the top segment had been the
darkest color, the chart would appear top-heavy.
When displaying clusters of bars, choose a darker-to-lighter pattern starting
from the left-most bar in each cluster. Don't use the "piano-key" approach by
putting the lightest color between surrounding darker colors.
When looking at a related set of items from left-to-right, or from
bottom-to-top, the eye scans colors more easily when the arrangement is a
dark-to-light pattern. A faster scan gives the audience more time to listen to
the message. Since the order of the colors can make a difference, why not use
this to your advantage?
(See
visual examples)
More or Less Eye Contact? - (D)
The common belief is that when interacting with someone, you should always make
as much eye contact as possible. This is true when you are LISTENING. You would
like to appear 100% attentive, so making eye contact with the person is
critical. But what about when you are SPEAKING?
When you are speaking, break the eye contact with the listener, from time to
time, in order to increase the attention to your words. If, while you speak, you
keep your eyes locked on another person all the time, they will have no choice
but to look away to avoid the constant eye contact. This means another object
will have caught their attention, even if for only a brief moment. It is at that
moment that they are not attentive.
But if you break the eye contact every now and then, the listener begins to make
more of an effort to find those moments of eye contact you make with them. To do
that, the listener must stay focused on your eyes and thus will be more
attentive to everything you say.
You can easily see this work in a group situation. The person speaking makes eye
contact periodically with each person in the group, while everyone in the group
remains focused on the person speaking. Thus, the listeners make more eye
contact with the speaker than the speaker makes with any one listener. The same
holds true in a one-to-one situation.
So, when you are doing the talking, periodically break the eye contact and you
will increase the attention to your message.
Take a MINUTE to Relax - (D)
Some say the nervousness before a performance is both natural and necessary.
While nature may create the feeling, it is certainly not necessary. If you can
eliminate the jitters BEFORE a presentation, you will be able to deliver your
message more effectively. The easiest way to reduce the adrenaline rush and
rapid heartbeat is to create some activity (action) as a way of relaxing ---
physically.
A limber body is always more relaxed under any pressure. Stretching exercises
and other minor aerobic activities will definitely help you to relax before
giving a presentation. Here is a ONE-MINUTE warm-up routine to do, before
presenting.
The UPPER body can become less tense by actually using tension (isometrics)
where you press your palms against each other, across your chest (as if your
arms are fighting with one another). Create the tension for 10 seconds and
release. Do this twice (20 seconds in all).
The LOWER body can relax in 15 seconds. Wiggle your toes for 5 seconds, tighten
your leg muscles for 5 seconds, and shift your weight to either foot about four
times, which should take another 5 seconds.
The CORE of the body gets loose by holding your hands on your lower back and
bending slightly backwards and holding that position for 10 seconds.
The NECK muscles need to stretch by pretending you are the needle of a "compass"
--- look straight up (North), then straight down (South), then side to side
(East/West), all this for about 5 seconds.
The MOUTH area is the most important. Stretch the jaw muscles horizontally by
saying the word "See". Then, stretch the muscles vertically by saying the word
"Saw". Repeat the "see-saw" phrase slowly 5 times, which should take about 10
seconds in total.
Add them all up and this one-minute drill uses external actions to take the
focus away from thinking too much about the opening moments of your
presentation, thus reducing tension and nervousness.
Triggers and Handles - (S)
Improvisation is mostly associated with theatre, where actors create a story
(sometimes humorously) without a predetermined script. To develop consistency,
improvisational performers use many techniques, one of which is an exercise
called "triggers and handles". This exercise can be quite useful, especially
when developing consistency among "team" members.
A trigger is a word, or a short phrase, that is used in a particular way
(handle). A trigger may have many possible handles, and handles may be prompted
by many possible triggers --- but the goal is to keep those expressions to a
minimum.
For example, suppose the improv-actor is given a task of playing a security
guard. The trigger phrase is "security guard". The trick is to decide which
handle to play with that trigger to create a specific expression. Out of the
thousands of possible ways to play a security guard, the skilled actor limits
the choices to only a few types, such as: militant, anal-retentive, buffoon, and
maybe lethargic. These are the handles. Depending on the handle selected, the
scene will play out differently.
To apply this same technique to your own scripts, make a list of trigger words
that occur in your particular industry or environment. For each trigger, find
three or four possible handles or expressions that might be used when the
trigger is mentioned.
So, if the phrase "over budget" is considered a trigger, which may be mentioned
to you during a presentation or discussion, then perhaps your different handles
for that trigger might be: show supporting evidence; prove otherwise; and, shift
focus. The chosen handle functions as your response strategy once you are
prompted by the trigger.
If you can identify a number of triggers, and agree on the corresponding
handles, you can develop a consistency among those who present similar content
in repetitive situations. For teams, groups, or departments, this is an
excellent way to get everyone "on the same" page, telling the same story, in
order to advance concepts. In developing your "list", those people with the most
experience in a situation are likely to come up with the best handles for given
triggers.
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